Friday Morning, February 6
After a casual walk/run around Pasadena hosted by VeloPress, the 2015 PubWest Conference programming begins!
Keynote: “Narrative, Theme, and Environment: Building Story in the Physical World”
Speaker: Joe Rohde, creative executive, Walt Disney Imagineering
Joe Rohde is a Creative Executive at Walt Disney Imagineering in Glendale, California. Imagineering is the creative arm of the Walt Disney Company that designs and builds everything from cruise ships, theme parks, rides and attractions, hotels and infrastructure systems for the company’s theme parks and resorts worldwide. Joe is a veteran of more than thirty years with the company, starting his career as a model designer on Epcot, and continuing with projects at Disneyland Park in California, Walt Disney World, and Disneyland Paris Resort. Joe led the team that conceptualized, designed, and built Disney’s Animal Kingdom at the Walt Disney World Resort in Orlando, Florida. He continues today to oversee new attractions for that park, including the new Avatar project scheduled to open in 2017, and is also responsible for the creative design and content of Aulani, A Disney Resort and Spa, at Ko Olina, O‘ahu, Hawai‘i.
Effective Communication Between Editorial and Sales & Marketing
Communication is the key ingredient in running a successful publishing company. Great communication between editorial and sales & marketing can lead to higher sales, happier authors, and a well-informed staff. What are the keys to improving communication between these two departments? When issues arise between the departments how should they be addressed? How can an effective process and workflow help to support communication among departments? This informative session will explore practical solutions and share strategies and tips for overcoming challenges, improving collaboration, and building trust across departments.
Book Printing—Keep it Simple
Book printing is more art than science, but it need not be challenging. Learn from two book printers how they define print-ready files and how you can get the most for your printing dollar with a minimal amount of effort.
Royalty Programs and Software
Still doing your book royalties manually on a spreadsheet? Learn about the advanced software solutions from royalty tracking to reporting and payment. The new royalty software solutions are designed for compatibility with multiple industries: book publishing, music recording, life sciences, and others, ensuring complete control and maximum profit from your licensing agreements. Learn how software is designed with the power and flexibility to meet the royalty needs of your organization, enabling you to generate royalty statements quickly and efficiently. Small or large, your publishing house will find services tailored to your needs that can handle royalty rules from simple to highly complex. Statements clearly show print royalties, ebook royalties, and earned subsidiary rights income for each title. Advances, reserve against returns, and adjustments are all easy for you and your authors to see and understand using advanced software. Learn how your distributors or your own daily sales data can be fed into the royalty system automatically.
Resolving Publishing Legal Questions
Publishers encounter common publishing legal questions, which require evaluation and practical solutions for resolution. These include: questions that are central to a publisher’s content acquisition and editorial processes, about author and freelance contracts; copyrights and clearances; trademarks and fair use; manuscript acceptability; and interior and exterior cover matter. In this content-packed session, we will discuss questions we’ve encountered in these areas, related legal principles, and how we evaluate and recommend solutions for resolution.