Category: PubWest Conference News

Glitz and Glamour: Check Out PubWest’s 2015 Conference Program Highlights

Take a look at this new slate of speakers with the 2015 Conference Overview

PubWest 2015 Conference logo 400 x 500The 2015 PubWest Conference takes advantage of its location in sunny Pasadena, California, which is home to many bright minds in the Hollywood film industry. Here are just a few program highlights from a thought-provoking slate of presentations.

Keynotes by

  • Joe Rhode, creative executive, Walt Disney Imagineering;
  • Thatcher Wine, founder of Juniper Books; and
  • Kevin Miserocchi, executive director at Tee and Charles Addams foundation

Preconference intensive sessions including

  • How to Sell TV, Movie, and Foreign Rights
  • Data Speaks: How to Leverage your Sales Track Record to Sell Your Next Book

Roundtables for publishers, sales/marketing, and editorial professionals

Sessions on:

  • Libraries and Technology
  • Getting Organized and Being Efficient
  • The Self-Publishing Opportunity for Publishers
  • Direct to Consumer Sales
  • The Business of Creativity
  • Resolving Publishing Legal Questions
  • Royalties: Best Practices


  • Numerous networking and social events like the PubWest Bowling Tournament
  • Speedy Spiels, a thought-provoking, fast-paced set of presentations on lessons learned
  • WeNote, Not Keynote: An Open Discussion about Publishing Challenges in the Marketplace

Take a closer look at all the 2015 PubWest Conference programming, schedules, speakers, and pricing here.

REGISTER TODAY for the 2015 PubWest Conference!




Spread the Word! You’re Invited to the 2015 PubWest Conference!

Pasadena, California is the sunny, lovely host city for the 2015 PubWest Conference, our first Conference to take place during the winter months. Get away from the February gloom and get fired up about the 2015 publishing year. Join us!

PubWest 2015 Conference logo

Pasadena is a wonderful mid-size city tucked between Los Angeles and the stunning San Gabriel Mountains. Pasadena has it all, from world-class art (the Norton Simon, the Huntington, the Pacific Asia) to world-class smarts (Caltech, JPL, Art Center College of Design). Pasadena is home to the Rose Bowl, an incredible collection of Arts & Crafts architecture, two famous flea markets, and the historic Vroman’s Bookstore. That there are more restaurants per capita than any other U.S. city makes the nightlife sensational. Now consider the great hiking, shopping, and theater and you’ll understand why PubWest chose Pasadena to host its 2015 Conference!

The PubWest 2015 Conference theme is “Spread the Word.”

As we all are aware, getting the word out on any new publishing project is the key to success. From publishing new books, new titles in a series, or ebooks, it’s imperative to “Spread the Word.” For each and every conference offering—each keynote, each panel, each intensive session, and each event—spreading the word will be at the forefront.

It’s time to get away from daily office distractions and join publishing professionals from throughout North America for an incredible three-day book-publishing immersion program.

Whether you are a longtime publishing professional or new to book publishing, fresh ideas and information abound as our dynamic industry continues to evolve and as technology further advances. Publishers will gain critical insights for navigating and thriving in our industry as it experience monumental changes in print and electronic workflow.

Take a closer look at all the 2015 PubWest Conference programming, schedules, speakers, and pricing here.

REGISTER TODAY for the 2015 PubWest Conference!



PubWest Opens Registration for 2015 Conference

PubWest 2015 Conference logo 400 x 500Registration Is Now Open for the 2015 PubWest Conference!

PubWest 2015: Spread the Word
February 5-7, 2015
Westin Pasadena
Pasadena, California

Register by December 15th for 15% off.


From publishing new books, new titles in a series, or e-books, it’s imperative to “Spread the Word.” For each and every conference offering—each keynote, each panel, each intensive session, and each event—spreading the word will be at the forefront.

Program highlights:

Keynotes by Joe Rhode, creative executive, Walt Disney Imagineering; Thatcher Wine, founder of Juniper Books; and H. Kevin Miserocchi, executive director at Tee and Charles Addams foundation
Preconference intensive sessions, including “How to Sell TV, Movie, and Foreign Rights” and “Data Speaks: How to Leverage your Sales Track Record to Sell Your Next Book.”
• An extended publisher/head of house roundtable
Sessions on “Libraries and Technology,” “Getting Organized and Being Efficient,” “How Small/Medium Publishers Can Act Like Big Houses and Turn Self-publishing into an Opportunity not a Threat,” “Direct to Consumer Sales,” “The Business of Creativity,” “Resolving Publishing Legal Questions,” and “Royalties: Best Practices”
Peer-to-peer roundtable discussions for sharing ways to prevail in this transforming industry

• Many networking and social opportunities including the PubWest bowling tournament
• “Speedy Spiels,” where selected attendees/speakers have four minutes to share something they’ve
found to be helpful in their publishing experience.
• WeNote, Not Keynote: An Open Discussion about Publishing Challenges in the Marketplace

Don’t miss PUBWEST 2015 and the opportunity to learn, network, and get energized!


PubWest 2015 Conference logo

Full Conference registration details can be found below:

Westin Pasadena is our host hotel. After registering for PubWest 2015, please book your hotel room at the Westin Pasadena.  Call 800- 937-8461 or book on the Westin Pasadena website. Please make sure and request the PubWest block.  The room rate is $139 per night, plus tax for single, or double occupancy, traditional rooms.  Theses rates will be available three days before and three days after the official conference dates.

We look forward to seeing you at the PubWest 2015 Conference!

After you’ve completed your Conference registration, please take a look at suggestions for Travel and Lodging.

PubWest 2015 Conference Seeks Speakers

PubWest 2015 Conference art 320x500px str

PubWest 2015 Conference: Spread the Word

PubWest is planning its 2015 Conference and invites media professionals to submit proposals for presentations.

What topics interest you?

Do you have speakers you’d like to hear from?

Please email ideas, requests, and presentation proposals to

2015 PubWest Conference
February 5-7, 2015
Westin Pasadena
Pasadena, California














Meet the PUB501 Summer Sessions Presenters

PubWest PUB501 Summer Sessions logo 72dpi 400phThe book publishing industry offers few affordable ways for professionals to acquire new skills: on the job, from a mentor, and PubWest.

Now PubWest is proud to offer PUB501 Summer Sessions, a new professional development mini-Conference for staff with 1-5 years of publishing experience. PUB501 alum will conclude the Summer Sessions more knowledgeable and more valuable to their publisher employers, returning to the office with specific new skills and techniques they can apply every day to make and sell better books.

Here is more information about the PUB501 Presenters for Denver:



A panel of publishing professionals will provide overviews of their areas of expertise, giving you the chance to learn how processes and protocols intersect, and how they may differ from house to house. Each presentation will be followed by Q&A. Subjects covered include:

Acquisitions: contracts and royalties, working with authors and agents, foreign rights, developmental editing, production scheduling
Presented by: Sarah Stanton

Production/Design: processes for copyediting, proofreading, design and layout for print and ebooks, print buying, images and content management
Presented by: Brenda Hadenfeldt, Haley Berry

Sales/Marketing: presales, metadata, sales collateral for trade shows and conferences, tipsheets, Edelweiss, advertising and publicity, including social media and author events
Presented by: Steve Koenig

Finance/Administration: profit/loss statements, HR and staffing issues, remainders, trademark and copyrights, vendor relations
Presented by: Bryce Mortimer, Lyle Mortimer

Lunch Session: So How Does It All Work, Anyway?
A Printer Tour Hosted by Dave Raymond


Acquisitions: Decisions, Decisions, Decisions
How do publishers make the right choices, at least most of the time? Or do they? What factors should you consider in contracting a book? This panel will review real-life case studies of titles that have succeeded, and titles that have failed. You’ll learn that even the words “success” and “failure” vary from book to book, and that one set of parameters doesn’t necessarily apply for all the titles in one list. Then, the class will decide on whether to acquire book titles presented by the panel by considering production costs, author remuneration, market interest, subrights, and more. Presented by: Rick Rinehart, Connie Shaw

Design/Production: Looking Good
Design and editorial staff attending this session will be required to bring a project they’ve completed or one that is in progress for discussion by the group. All areas of each project can be considered, including working with authors and art directors, subjective editorial decisions, challenges with designs, editor/designer workflow, and project file management. Led by a two-person panel—a designer and an editor—the entire process of creating a book is up for investigation. Presented by: Michael Greer, Rebekah Finkel

Sales/Marketing: Content Marketing: Book Publishing and a Coherent Approach to Social Media
Random tweeting doesn’t sell books. During this intensive, you will learn how to design and implement a coherent content marketing campaign that coordinates social media, increases web traffic, and boosts sales. Exploring real-life campaigns, traffic, and sales data, you will connect GoDaddy, Google Keyword Tool, WordPress, Facebook, Twitter, YouTube, Google Analytics, WordPress Statistics, Nielsen BookScan, and e-book sales to develop a social media campaign and measure its performance. You’ll leave the session with the tools and a plan to improve on random tweeting. Presented by: Dave Trendler

Make-A-Book: Ready to produce a book from start to finish? Now’s your chance. The class will be divided into small “publishing companies,” each of which will tackle the same timeline of tasks, from author proposal, through contracting, production, marketing, sales, and subrights. Bring your laptop: materials will be supplied on flash drives. PubWest staff will mentor each group, and at the close of the session, we’ll assess each company’s confidence in producing a successful title. Presented by: Connie Shaw, Kalen Landow, Kent Watson
Sarah Stanton is Senior Acquisitions Editor at Rowman & Littlefield. A graduate of Swarthmore College and the Denver Publishing Institute, Sarah has lived in cities from Beijing to Boulder.

Haley Berry is a graduate of Concordia College in Moorhead, Minnesota, and the Denver Publishing Institute. She has 10 years of publishing experience in various roles, mainly involving a combination of editing, project management, and print buying. Haley is currently a project editor at VeloPress in Boulder, Colorado.

Brenda Hadenfeldt is a freelance editor with twenty years of experience in book development, editing, and acquisitions, for works ranging from college textbooks to cowboy poetry. A former in-house acquisitions editor, she provides content development and strategy, as well as all levels of editing, for a wide variety of publishers. She has edited digital and print projects, user-tested and proofread apps, and worked on teams to simultaneously develop content, design, and interactive features for graphics-oriented textbooks. Brenda is based in Lafayette, Colorado.

Stephen Koenig is Vice President of eCommerce at HarperCollins Christian Publishing. He got his start in in the publishing business working in independent bookstores before stints as North American Sales Director for F+W Media and Senior Vice President & Publisher at Interweave. He lives in Fort Collins, Colorado with his wife, three sons, and their books.

Dave Raymond has been in book manufacturing since 1972. He has 20 years of experience working on the production side of things and 22 years of experience working on the customer service and sales side of book manufacturing. Dave is currently the regional sales manager at Thomson-Shore where he has been an employee-owner since 1995. He has been on many book industry panels on both the production side and the sales side of the business.

Connie Shaw is the publisher at Sentient Publications in Boulder, Colorado, which focuses on books with fresh perspectives on holistic health, transformative spirituality, alternative education, and ecology. She is also co-author of The Tao of Walt Whitman, and a former PubWest board member. Prior to founding Sentient, she produced publications for hi-tech companies. She is currently embarking on a new venture, an online magazine:

Frederick R. (“Rick”) Rinehart currently manages the various trade imprints of the Rowman and Littlefield Publishing Group: Taylor Trade Publishing, Gulf Publishing, M. Evans Publishers, Cooper Square Press, Derrydale Press, Diamond Communications, Republic of Texas Press, and Roberts Rinehart Publishers. In addition to supervising field editors, he is responsible for the trade division’s budget and overall publishing program, and helps coordinate sales and marketing through its sister company, National Book Network. He also acquires over 50 titles a year in the categories of natural history, history, travel, photography, memoir, business, gardening, and sports.

Michael Greer is a senior development editor at Pearson and an instructor in the Department of Rhetoric and Writing at the University of Arkansas, Little Rock. In his 20 years in educational publishing, Michael has worked in just about every editorial role available: production, acquisitions, and development. At UALR, Michael teaches online courses in the graduate program in professional and technical writing, including Publishing Inside Out, a course that takes students through the publishing process from beginning to end. In August 2014, he’ll launch a new course, The Technology of the Book: Past, Present, and Future.

Rebecca Finkel graduated from Carnegie Mellon University with a BFA in graphic design and started her career in design studios and publishing houses of New York. Creating her own studio, F + P Graphic Design, she moved to Colorado to set up shop. Rebecca has been recognized nationally and regionally for award-winning design projects. She regularly lectures at University Denver Publishing Institute. She lives with her husband in Fort Collins, Colorado with their two daughters.

Kent Watson just celebrated his 22nd year in publishing. He has worked for such notable companies as the Tattered Cover Bookstore, Ingram Periodicals, Houghton Mifflin, and Timber Press. He is currently the executive director of PubWest, an adjunct professor at Portland State University teaching the Business of Book Publishing, and a book marketing consultant.

Registration is now open for the PUB501 Summer Sessions!

  • Registration for PubWest members is $155, non-members $195.
  • 50% of your PUB501 registration fee will be deducted from registration for the PubWest 2015 Conference in Pasadena, California February 5-7, 2015.
  • Non-member registration includes a free one-year Individual Membership for first-time members that grants access to member discounts and benefits, networking events, webinars, Booklores, and the member rate for the 2015 PubWest Conference.

Colorado PUB501
June 19-20
University of Denver


PubWest Pub501 Summer Sessions Flyer thumbnail Download a two-page PDF flyer that includes the PUB501 Summer Sessions programming schedule.

Why I’m Sending My Staff to PUB501

by Bill Fessler, American Traveler Press

Last year, PubWest made a bold move to shift our annual conference from November to February. There were lots of powerful reasons we did this. Sure, finances played a part in it, but we were primarily motivated by the opportunity to move away from the crazy September-October-November schedules most publishing houses find themselves in, especially those who have distributor meetings taking place during that time. So, when Tools of Change was discontinued and February opened up, we grabbed it — and are planning to make it ours. The PubWest Conference and February will become synonymous. The same great conference you (and everyone else) loved, now in February, and often somewhere warm!

But what about the rest of the year?

Between Frankfurt, London, BEA, regional trade shows, distributor conferences, and the craziness surrounding end-of-year sales, we found little time available for PubWest to better serve members. But–look! Smack in the middle of the year, we saw June just sitting there, ripe for an education program. It’s early in the summer, the calm “eye of the hurricane” that is the publishing year. By June, the winter and spring trade shows have ended, and it’s not quite time to ramp up for the fall meetings and book launches. You, the boss, should see this as a great time to invest in your staff. And the PubWest PUB501 Summer Sessions are the perfect opportunity to do that.

What does PUB501 offer?

Well, it’s a chance to elevate your staff’s understanding of one another. While you may be off and running from one trade show to the next or meeting with the big distributors or chain store buyers, your staff has been sitting at their desks most of the year, doing the same thing over and over again…

  • Sure the marketing person knows where the editor sits, and maybe the finance department enjoys their control over the money that will be spent on this year’s catalogs, but do they understand what the other people in the office really do?
  • What decisions do they make that have an effect on the book’s outcome?
  • Does the designer realize that the photographer has a fixed-rate contract for the book, and that might affect how many images this book should have?
  • Does accounting know how much four-color artwork really costs, and what effect a black and white catalog will have on sales?
  • Marketing knows editing is an important part of the process, but do they really understand editing — and why it seems to take so long?

Send them to PUB501, an opportunity to learn each other’s skills and decisions. They’ve been working in their own little fiefdom for a few years, they need a better understanding of what the other departments have to accomplish.

PUB501 isn’t going to create cover designers out of your marketing personnel, nor an editor from your acquisitions team, but they will come home with a much greater appreciation for what happens in the process of making a successful book. They should come back to the office and be more in tune with each other’s jobs, more appreciative of the decisions made by others, and more willing to work with one another on future projects.

In other words, they will produce better (and better selling!) books.

PUB501 will be June 19-20 in Denver and June 26-27 in Portland. Each city will share the same course, just on different dates, drawing from the experienced PubWest volunteers who also produce each PubWest Conference. Split up your employees and send some to Colorado, the rest to Oregon. Use PUB501 to create a better team.

Visit the PUB501 page for details, costs, and learn how it will make your February trip to Pasadena cost less, too.

We can’t wait to meet your crew!

Bill Fessler
Publisher, American Traveler Press



Chris Kenneally of CCC Interviews Steve Piersanti

In his keynote address to the 2013 PubWest conference on Friday in Santa Fe, Piersanti detailed how Berrett-Koehler Publishers has succeeded by innovating in every area of its business – from company ownership and editorial practices, to book design and employee compensation practices. He urged the gathering of independent publishers to follow that example.

In this 34-minute interview, PubWest member and panel moderator Chris Kenneally of the Copyright Clearance Center discusses innovation in publishing with Steve Piersanti of Berrett-Koehler, a PubWest member publisher. The story includes Piersanti’s PowerPoint presentation from his Conference keynote.

Publishers Weekly Offers Conference Wrap-Up

In this November 11 story from Publishers Weekly editor-in-chief Jim Milliot, PW offers a wrap-up of the PubWest Conference that was held November 7-9 at the La Fonda hotel in Santa Fe, New Mexico.

Some of the highlights noted in the PW story include:

  • PubWest announced that its traditional fall Conference will move to February beginning in 2015. The site for the February, 2015 Conference will be Pasadena, California.
  • PubWest announced a new program Pub101 Summer Sessions. These 1 1/2 day intensives will offer an overview of publishing’s four main functions and dive deeply into one of the four. They are designed for junior publishing staff with 1-5 years experience.
  • Programming included presentations from keynote speaker Steve Piersanti of Berrett-Koehler, John Rubin of Edelweiss, Phil Ollila of Ingram Content Group, Susan Reich of PGW, Jen Bilik of Knock Knock Stuff, designer Todd Oldham, Nadine Vasallo of BISG, and many other publishing industry leaders.

Have Ideas for Speakers or Session Topics? Submit your Proposal

PubWest invites industry professionals to submit proposals for presentations at PUBWEST 2013.

PubWest has begun planning the 2013 Conference. This year’s topic is The Innovative Publisher, highlighting ways that small and medium publishers are experimenting, finding success in their ventures or learning from failure. What practices are being used that can’t by the larger publishers? What topics interest you? Do you have speakers you’d like to hear from?


Please email your ideas for PubWest 2013 to Tara Lehmann. PUBWEST 2013 is scheduled for November 7-9 at the LaFonda Hotel in Santa Fe, New Mexico. Please visit our conference web page for proposal information and submission form.


The deadline for proposals is February 22, 2013.