New World Library Celebrates 40 Years of Publishing

Forty years ago, in the kitchen of a small apartment in Oakland, California, Marc Allen and Shakti Gawain started a publishing firm known as Whatever Publishing to put out a few booklets they had written. It was a shoestring operation, started with very little capital. Total sales in 1977 were $800.

Today New World Library owns its own spacious building in Novato, California, and has 18 employees and eight-figure revenues. The company’s name changed in the mid-1980s to better reflect the quality of its developing list. One of its first books, Gawain’s Creative Visualization, became an international bestseller that has sold more than 6 million copies in English and has been translated into more than 30 foreign editions. For the 40th anniversary edition of this classic, bestselling author Marci Shimoff wrote in her foreword, “On behalf of the millions of people around the world whose lives you’ve touched and transformed, I thank you, Shakti, for the gift of this seminal treasure. Your words have helped us shape lives of greater peace, joy, and fulfillment.”

Two joint publishing ventures, with Amber-Allen Publishing and H J Kramer, have contributed to New World Library’s success over the past three decades. In 1995 the Amber-Allen imprint published The Seven Spiritual Laws of Success by Deepak Chopra, which has sold more than 3 million copies in English, has been translated into more than 30 foreign editions, and was on the New York Times bestseller list for nearly two years.

In 2000, New World Library entered into a joint venture with H J Kramer, the publisher of Dan Millman, Sanaya Roman, and John Robbins’s seminal Diet for a New America. Bolstered by a movie tie-in in 2005, Dan Millman’s Way of the Peaceful Warrior has sold more than 700,000 copies over the past 17 years.

In 2001, New World Library began working with the Joseph Campbell Foundation to introduce the Collected Works of Joseph Campbell series. There are now 15 books in the series, including a revised edition of The Hero with a Thousand Faces, which has sold over half a million copies. The 16th book in the series, The Ecstasy of Being: Mythology and Dance, will be published this fall.

In 2007, New World Library acquired Inner Ocean Publishing, a transaction that involved the purchase of 45 titles. Inner Ocean’s list includes books by, Mark Coleman, Sondra Ray, Jean Houston, and Barbara Marciniak.

In 2014, 15 years after the publication of his bestseller The Power of Now, Eckhart Tolle joined with New World Library to launch a new imprint — Eckhart Tolle Editions. Tolle works to identify and develop titles for the line, most of them written by other teachers and authors he has encountered over his past two decades of teaching. Titles include Susan Stiffleman’s Parenting with Presence, Linda Johnsen’s Lost Masters, and two titles by Steve Taylor — The Calm Center and The Leap: The Psychology of Spiritual Awakening.

With an active backlist of over 600 titles, including over 50 spoken-word audio titles, New World Library celebrates its 40th anniversary buoyed by the continuing success of The Power of Now, which has sold over 6 million copies in English and has benefited from continual coverage by Oprah Winfrey since 2000.

Looking forward, New World Library is refocusing its publishing program to appeal to younger audiences and to seek out emerging authors who embody the mind-body-spirit tenets that New World Library was founded on. Fall 2017 books in this area include School of Awake: A Girl’s Guide to the Universe by Kidada Jones. With full-color art as well as crafts, recipes, and Q&As to help teenage girls connect to their spirituality, it’s the book Kidada says she wishes she had growing up. School of Awake also includes a foreword by Kidada’s sister, Rashida Jones.

Another promising upcoming title is Scott Stabile’s personal growth memoir, Big Love: The Power of Living with a Wide-Open Heart, which stemmed in part from his huge and devoted social media following. With one-of-a-kind wit and wisdom, Stabile, a survivor of many personal tragedies, offers insights on life’s greatest challenges and how to meet them with love. And punk rocker turned Zen priest Brad Warner is following up his Don’t Be a Jerk (12,000 copies sold since February 2016) with It Came From Beyond Zen!: More Practical Advice from Dogen, Japan’s Greatest Zen Master.

“We publish good books that are timeless — I’m sure several of our books will be selling 100 years from now,” said publisher Marc Allen. Over 70 percent of New World Library’s revenues are generated from its strong backlist, which includes books by Eckhart Tolle, Joseph Campbell, Joanna Macy, Dan Millman, Valerie Ann Worwood, Bernie Siegel, Mother Teresa, Richard Carlson, Alan Watts, Kent Nerburn, and Shakti Gawain.

“Every step of the way, I met good people who helped us grow and prosper. And some truly great books fell into our hands, from people who are helping to change the world,” Allen continued.

New World Library has been distributed to the book trade by Publishers Group West (PGW) since 1978 and is PGW’s oldest distribution client. New World Library has just renewed its distribution agreement with PGW for another four years.


Contact: Monique Muhlenkamp – Publicity Director

New World Library

800-972-6657 ext. 15

Editorial Roundtable this Friday

 Editorial Roundtable
Friday, August 25th, 2017 at 11 a.m. PST, 12 p.m. Mountain
Michael Greer of Development by Design will moderate the next Editorial Roundtable conference call on August 25th, 2017 at 11:00 a.m. (PST), 12:00 p.m. (Mountain). These informative roundtable calls offer the chance to discuss a wide variety of editorial topics in a casual and collaborative setting.


Raising Voices: Creating a Vibrant Publishing Future

PUBWEST 2018 • February 15-17 • Westin Pasadena

Join us at PubWest’s 2018 Conference, where keynote speakers, informative sessions, and rewarding networking opportunities will benefit your publishing company’s voice.


• Hear unparalleled keynotes and presenters
• Network with industry leaders and peers
• Bring speci c, practical ideas back to the office
• Take the pulse of your peers in roundtable talks
• Check out new services from publishing vendors


Register this fall at

Questions? Contact Kent Watson, Executive Director, at

PubWest President’s Letter to Membership

Dear PubWest members,

The board of directors held its quarterly meeting in Denver on August 3, and I am pleased to send everyone an update on the activities of our organization.

First off, we’ve seen substantial infrastructure improvement. We recently bought Kent a new computer and a larger monitor, and he’s now a very happy executive director. We also upgraded our FileMaker software, allowing members to access their own directory listing online and make updates. This is a big change from the past, where many, many emails were exchanged and hours spent just so the printed directory could be made perfect (and it never was). Now, throughout the year, your company’s changes to staff or contact information can be instantly updated. The other big infrastructure change is that Amanda Broder was hired as our new administrative assistant. Sophie Aschwanden accepted a new full-time position as a designer at Pomegranate Communications. We have one other infrastructure expense coming up—extending our trademark registration for another five years. Put all of this together and it’s like we installed a new engine in our classic ’77 Corvette. Vroom, vroom!

The conference is less than six months away (February 15–17 in Pasadena, CA), and we are excited about the lineup of speakers and programs. The theme is “Raising Voices: Creating a Vibrant Publishing Future.” During the planning meetings, there has been a lot of talk about diversity and how we can incorporate it into the program. We want to bring in new ideas and stretch beyond our comfort zones.

The recipient(s) of this year’s Rittenhouse Award have been decided and will be announced soon. The winners of the Design Awards are being promoted. And we’re about to launch a crowdfunding campaign to fully fund the Jack W. Swanson Scholarship. Speaking of awards, if your company is the recipient of one, be sure to send Kent a note about it and we’ll include it in the weekly newsletter.

Pub501 is chugging along. The first online course (Title Profit & Loss, with Doug Pfeiffer) is in the final editing stages; it would have been done by now, but our volunteer chief production editor (Per Henningsgaard) moved to Australia to build a publishing program at Curtin University in Perth. Kent and a team of talented online instructors are working on scheduling and implementing courses two, three, and four.

In other news, we conducted one survey in the spring, and are getting ready to survey the membership again in the fall. We not only want to see how happy everyone is with PubWest, but we also need insight as to how better serve our members—and to see how our businesses are doing with a quick snapshot into the financial side of book publishing. There are also several happy hour gatherings, webinars, and roundtables being planned for the next four months.

Yes, a lot is going on. For some of you, it may have been a quiet post-conference period. But I suspect that you won’t feel that way during the next six months. Keep reading the email newsletter, because that is where we post all of the events—some for business, some for fun, but always engaging. And if I don’t see you before then, see you in Pasadena!


Bill Fessler

President, PubWest Board of Directors

Call for Submissions: 2017 PubWest Book Design Awards

Submissions for the 2017 PubWest Book Design Awards, recognizing superior design and outstanding production quality of books, e-books and book mobile apps, are now open. Please click here for more information and submission instructions.

Thanks for joining us at PubWest 2017

Thanks to everyone who braved the Portland rain to make this year’s conference a huge success! See you next year for PubWest 2018 — February 15–17, 2018, at the Westin Pasadena in Pasadena, California!



PubWest is a vibrant, dynamic trade association of small- and medium-sized book publishers, printers, editors, proofreaders, graphic designers, binderies, and related editorial and service companies. Established in 1977 as the Rocky Mountain Book Publishers Association, PubWest is now dedicated to helping member book publishers succeed and has grown to include members in 31 states and 4 countries.

PubWest serves its members by:

  • helping members exchange ideas and contacts,
  • conducting professional development and educational programming,
  • improving access to new opportunities in publishing,
  • advancing publishing careers through service to the industry,
  • recognizing outstanding achievements in publishing.

2016 Conference Hotel and Travel Details

Hotel Information

La Fonda on the Plaza is a historic landmark hotel located in the heart of Santa Fe, right on the Plaza. Year after year, conference attendees have requested a return to this location, and we are thrilled to make that happen for 2016. Complimentary amenities include Wi-Fi throughout the hotel, a fitness center, an outdoor heated swimming pool, and a business center.

Reservation Deadline: Friday, January 8, 2016. A block of rooms at a deeply discounted price has been reserved for PubWest 2016 attendees. There are a limited number of rooms in the PubWest block, so make your reservations soon! Please support the association by staying at the conference hotel. Not only will you be on site for all of our conference happenings, but you’ll also get a discount on your conference fees.

Room Rate for Single or Double Occupancy, Traditional Rooms: $130 per night, plus tax. These special conference guest room rates will also apply three days before and three days after the official conference dates, based on availability, so you can combine business trips, take a little time for rest and relaxation, or get out and do some exploring in Santa Fe at a reduced rate.

La Fonda on the Plaza
100 E. San Francisco Street, Santa Fe, NM 87501

Reservations by Phone: Call 800-523-5002 and choose option 1. Please be sure to specify that you are with PubWest to receive our rate. Reservations hours are Monday through Friday, 7:00 a.m. until 8:00 p.m.; Saturday, 8:00 a.m. until 5:00 p.m.; and Sunday, 9:00 a.m. until 5:00 p.m. (Mountain Standard Time).

Reservations Online: Go to and click on the hotel reservation link.

Transportation Information

Albuquerque International Sunport: Major airlines serve Santa Fe via the Albuquerque International Sunport, just sixty miles to the south of Santa Fe. Regular shuttle bus service connects the two cities, as does the New Mexico Rail Runner, and rental cars are readily available.

Santa Fe Municipal Airport: Located southwest of the city, the Santa Fe Municipal Airport has commercial airline service by American Eagle Airlines, which operates a daily flight to and from Dallas–Fort Worth (DFW) and Los Angeles (LAX). Airport main line: 505-955-2900.

Shuttle Services: Sandia Shuttle (, 888-775-5696) offers convenient shuttle service between Santa Fe and the Albuquerque International Sunport, with pickup and drop-off at La Fonda.

Train Station: The New Mexico Rail Runner train ( connects Albuquerque to Santa Fe. The trip from the Albuquerque International Sunport to the Santa Fe depot is approximately ninety minutes. Amtrak trains stop at the Lamy depot fourteen miles from downtown Santa Fe. Transportation to the hotel is available from the station.

Thank You, PubWest Conference Sponsors!

PubWest 2015 Conference logo

PubWest is grateful to the many publishing industry partners and Associate members who have generously sponsored the 2015 PubWest Conference:

Asia Pacific Offset
C-M Books
Edwards Brothers Malloy
Firebrand Technologies
The Fisher Company
Foreword Reviews
Jamison Design
MetaComet Systems
Phoenix Color
Total Printing Systems

all logos 2

Your company can become a PubWest Conference Sponsor!

Learn more at


PubWest 2015 Conference: Apply Now for the Jack W. Swanson Scholarship

PubWest 2015 Conference logo 400 x 500Swanson Legacy Makes the PubWest Conference Affordable for a Junior Staffer

The Jack W. Swanson Scholarship was established in 2013 to bring book publishing interns or first- or second-year publishing-house employees to a PubWest conference. The scholarship is funded from the sale of rights and by royalties from Rail Ventures and by private donations from PubWest members who wish to encourage the next generation of book publishers.

The scholarship covers full conference tuition travel, lodging, conference intensives, and other optional events. Only one applicant will be chosen for the scholarship each Conference. Other scholarships may be awarded, but recipients will need to cover their own travel, lodging, conference intensives, or other optional events.

To apply for the scholarship to PUBWEST 2015, send a letter of introduction explaining your professional/academic background and why you’re interested in a book-publishing career, along with a letter of support from one professional or academic reference.

Please send applications to: Scholarship Committee, PubWest, 17501 Hill Way, Lake Oswego, OR 97035.

Applications must be received by January 15, 2015.


Take a closer look at all the 2015 PubWest Conference programming, schedules, speakers, and pricing here.

REGISTER TODAY for the 2015 PubWest Conference!