Month: September 2017

Thomson-Shore Announces Support of Next Generation Campaign

Thomson-Shore has been a big supporter of PubWest and its mission of Helping Publishers Succeed. PubWest has made its members smarter, made them wiser, and made them more fun to work with. When the Jack W. Swanson Scholarship was created, we immediately saw how it would bring in new talent to the PubWest community. Thomson-Shore fully supports the scholarship and wants to help make sure it exists for future publishers.

To this end…

Thomson-Shore wants to offer three ways for PubWest members to earn money for the Jack W. Swanson Scholarship Fund.

1) We will make a $100 contribution to PubWest for each new offset title a PubWest publisher sends to Thomson-Shore for printing.

2) For any new digital title printed by Thomson-Shore we will donate $50 to the Scholarship Fund.

3) Additionally, we extend these offers to any designer who recommends a non-PubWest publisher to print with Thomson-Shore.

When you send a print project to us, make sure we know you are a PubWest member and we’ll take care of the rest. It is our pleasure to be able to participate in helping to fund the Jack W. Swanson Scholarship.

For more information on how to donate directly to the Next Generation Campaign, click here.


PubWest Board Welcomes Rosalee White

The PubWest Board of Directors held a vote last week to add Rosalee White as a new Publisher Member. Ms. White is the Director of Operations and Finance at Berrett-Koehler Publishers and she has vast business experience and is dedicated to helping others.

Rosalee White is a Bay Area native who infuses a dynamic history of progressive professional growth and highly effective executive leadership into her role as Berrett-Koehler’s Director of Operations and Finance. She received her B.S in Business Administration from Morris Brown College and her M.B.A. in Leadership and Finance from Holy Names University.  After a debut at Washington Mutual Bank as an Affordable Lending Manager, Rosalee transitioned to AT&T Incorporated where she advanced quickly from Center Sales Manager to Business Operations Manager (overseeing 100+ employees) in 8 years.  During her time at AT&T, Rosalee joined the Strategic Initiatives group as a Project Manager where she received a Six Sigma Green Belt Certification.  Prior to Berrett-Koehler, Rosalee worked as the Director of Customer Optimization at Give Something Back Office Supplies where she led a competitive sales force while promoting customer retention and growth throughout the organization.  Rosalee has a certificate in Growth Strategies from the Mills Graduate School of Business and brings over a decade of robust leadership, operations and strategic management to Berrett-Koehler Publishers.  As an incoming Board Member of the Youth Employment Partnership, which is an organization dedicated to enhancing the employment and educational opportunities of disadvantaged youth in Oakland, Rosalee is committed to bridging the gap between community organizations and corporate interests.  Rosalee believes that an effective leader understands how to inspire others to achieve greatness while simultaneously placing organizational objectives at the forefront of decision-making.  In her spare time, she enjoys spending quality time with family and friends and traveling in the states and abroad, most recently to Paris, France and Barcelona, Spain.

Jack W. Swanson Scholarship Next Generation Campaign

PubWest launches GoFundMe campaign to support the next generation of publishing professionals

PubWest announced today that it is launching a GoFundMe “Next Generation Campaign” to raise money for the Jack W. Swanson Scholarship to help aspiring publishers thrive in the publishing industry. The “Next Generation Campaign” GoFundMe site is now live and can be accessed at PubWest’s goal is to raise enough funds for the Jack W. Swanson Scholarship to send five scholarship recipients to the annual Conference in Pasadena on February 15–17, 2018. Donations of any size are welcomed.

“PubWest firmly believes in the future of publishing, and as a long-standing trade association, one of our central roles is to promote publishing as a lifelong profession,” said Kent Watson, Executive Director of PubWest. Since 2013, PubWest has sponsored the Jack W. Swanson Scholarship, which is designed to bring book publishing interns or first- and second-year publishing-house employees, free of charge, to the PubWest annual Conference to network and learn from other publishing professionals and well-known keynote speakers. PubWest has named this year’s fundraising drive the Next Generation Campaign. “The career trajectory of past scholarship recipients has been incredible, and this year we decided to extend our fundraising outreach to all industry professionals who want to support the next publishing generation,” added Watson.

“In 2014 I transitioned from a career in nonprofit management and fundraising into a new line of work—publishing. I did everything I could to learn about publishing: I read books, took online classes, talked with people I knew in the business—and then I found PubWest,” said Sarah Gorecki from Sounds True. “As a Swanson Scholarship recipient, I was able to attend the annual conference and once there I made friends who were also holding down a one-person publishing shop. I met other publishing professionals who I could call on as mentors. I attended useful conference sessions, which helped me do my job better. In short, I found a community. I’m now working as a managing editor at a larger publishing company (Sounds True, Inc.) and running a small editorial freelance business (Outdoor Prose, LLC) in my spare time. PubWest—and the Jack W. Swanson scholarship—helped me to get here! I’m thrilled to now be a board member of PubWest and helping to raise funds so that other young publishers can benefit from the PubWest Conference.”

“I had been searching for an organization like PubWest for a long time, and being part of PubWest has made all the difference for me as an academic and the owner of a small publishing company,” said Rachel Noorda, co-founder and Editorial Director of ThunderStone Books. “Because of the Jack W. Swanson Scholarship, I forged academic connections that also led to being offered a full-time position as a Senior Instructor in book publishing at Portland State University. In PubWest, I found a community of book publishers who were willing and able to support each other, particularly in extending kindness and wisdom to the owner of a small, young company. From the inspiring and witty keynotes to the eye-opening and detail-oriented workshops, I came away from my inaugural PubWest conference with new ideas and relationships that continue to impact my company and academic career,” added Noorda.

Jack W. Swanson was passionate about publishing—and railroads. He and his wife, Doris, started their regional house Rail Ventures Publishing in 1982. Their lead title, also titled Rail Ventures, featured a mile-by-mile travelogue of every major passenger rail route in North America. Its seventh and last edition was published in 1996 by Travis Ilse Publishers. Swanson died in 1997.

The Jack W. Swanson Scholarship was originally funded in 2013 from the sale of rights from Rail Ventures and by private donations from PubWest members. The scholarship covers full conference tuition, travel, lodging, conference intensives, and other optional events. Mark Ouimet is a member of the PubWest Board of Directors who is spearheading the fundraising efforts. “I have been incredibly lucky to spend my entire working career in the book and publishing industry,” said Mark Ouimet, Vice President and General Manager of Ingram Publisher Services, Publishers Group West and Consortium Book Sales and Distribution, “and by serving on the PubWest Board of Directors and helping to promote the Jack W. Swanson ‘Next Generation Campaign’, I have a unique opportunity to support other aspiring publishers as they gain a foothold in this unique industry.”

Please donate now by clicking on this link

To learn more about the Jack W. Swanson scholarship, click here.

New World Library Celebrates 40 Years of Publishing

Forty years ago, in the kitchen of a small apartment in Oakland, California, Marc Allen and Shakti Gawain started a publishing firm known as Whatever Publishing to put out a few booklets they had written. It was a shoestring operation, started with very little capital. Total sales in 1977 were $800.

Today New World Library owns its own spacious building in Novato, California, and has 18 employees and eight-figure revenues. The company’s name changed in the mid-1980s to better reflect the quality of its developing list. One of its first books, Gawain’s Creative Visualization, became an international bestseller that has sold more than 6 million copies in English and has been translated into more than 30 foreign editions. For the 40th anniversary edition of this classic, bestselling author Marci Shimoff wrote in her foreword, “On behalf of the millions of people around the world whose lives you’ve touched and transformed, I thank you, Shakti, for the gift of this seminal treasure. Your words have helped us shape lives of greater peace, joy, and fulfillment.”

Two joint publishing ventures, with Amber-Allen Publishing and H J Kramer, have contributed to New World Library’s success over the past three decades. In 1995 the Amber-Allen imprint published The Seven Spiritual Laws of Success by Deepak Chopra, which has sold more than 3 million copies in English, has been translated into more than 30 foreign editions, and was on the New York Times bestseller list for nearly two years.

In 2000, New World Library entered into a joint venture with H J Kramer, the publisher of Dan Millman, Sanaya Roman, and John Robbins’s seminal Diet for a New America. Bolstered by a movie tie-in in 2005, Dan Millman’s Way of the Peaceful Warrior has sold more than 700,000 copies over the past 17 years.

In 2001, New World Library began working with the Joseph Campbell Foundation to introduce the Collected Works of Joseph Campbell series. There are now 15 books in the series, including a revised edition of The Hero with a Thousand Faces, which has sold over half a million copies. The 16th book in the series, The Ecstasy of Being: Mythology and Dance, will be published this fall.

In 2007, New World Library acquired Inner Ocean Publishing, a transaction that involved the purchase of 45 titles. Inner Ocean’s list includes books by, Mark Coleman, Sondra Ray, Jean Houston, and Barbara Marciniak.

In 2014, 15 years after the publication of his bestseller The Power of Now, Eckhart Tolle joined with New World Library to launch a new imprint — Eckhart Tolle Editions. Tolle works to identify and develop titles for the line, most of them written by other teachers and authors he has encountered over his past two decades of teaching. Titles include Susan Stiffleman’s Parenting with Presence, Linda Johnsen’s Lost Masters, and two titles by Steve Taylor — The Calm Center and The Leap: The Psychology of Spiritual Awakening.

With an active backlist of over 600 titles, including over 50 spoken-word audio titles, New World Library celebrates its 40th anniversary buoyed by the continuing success of The Power of Now, which has sold over 6 million copies in English and has benefited from continual coverage by Oprah Winfrey since 2000.

Looking forward, New World Library is refocusing its publishing program to appeal to younger audiences and to seek out emerging authors who embody the mind-body-spirit tenets that New World Library was founded on. Fall 2017 books in this area include School of Awake: A Girl’s Guide to the Universe by Kidada Jones. With full-color art as well as crafts, recipes, and Q&As to help teenage girls connect to their spirituality, it’s the book Kidada says she wishes she had growing up. School of Awake also includes a foreword by Kidada’s sister, Rashida Jones.

Another promising upcoming title is Scott Stabile’s personal growth memoir, Big Love: The Power of Living with a Wide-Open Heart, which stemmed in part from his huge and devoted social media following. With one-of-a-kind wit and wisdom, Stabile, a survivor of many personal tragedies, offers insights on life’s greatest challenges and how to meet them with love. And punk rocker turned Zen priest Brad Warner is following up his Don’t Be a Jerk (12,000 copies sold since February 2016) with It Came From Beyond Zen!: More Practical Advice from Dogen, Japan’s Greatest Zen Master.

“We publish good books that are timeless — I’m sure several of our books will be selling 100 years from now,” said publisher Marc Allen. Over 70 percent of New World Library’s revenues are generated from its strong backlist, which includes books by Eckhart Tolle, Joseph Campbell, Joanna Macy, Dan Millman, Valerie Ann Worwood, Bernie Siegel, Mother Teresa, Richard Carlson, Alan Watts, Kent Nerburn, and Shakti Gawain.

“Every step of the way, I met good people who helped us grow and prosper. And some truly great books fell into our hands, from people who are helping to change the world,” Allen continued.

New World Library has been distributed to the book trade by Publishers Group West (PGW) since 1978 and is PGW’s oldest distribution client. New World Library has just renewed its distribution agreement with PGW for another four years.


Contact: Monique Muhlenkamp – Publicity Director

New World Library

800-972-6657 ext. 15